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South Africa used Akwaaba African Travel market as a reaching platform to bridge her gap with Nigeria. According to the South African Tourism (SAT) “During Akwaaba, we officially announced our partnership with the National Association of Nigeria Travel Agencies (NANTA), who will help boost tourist arrivals growth from Nigeria to South Africa by developing a range of packages to suit the Nigerian travelers”

Akwaaba contributes in using Jollof rice to brand West Africa as a unified tourist attraction of the West Africa Region. As quoted by Ikechi Uko.